Urban Fire - Madison

Urban Fire serves the best pizza in the area, without a doubt. Their crust is light and airy, yet substantial, with just the right amount of wood-fired flavor from the oven. You can choose from their signature pizzas or customize your own from an extensive list of toppings that range from traditional (like caramelized onions) to innovative (such as hot honey) and even luxurious options (like pancetta). They also offer the best rice balls I’ve ever tasted—sorry Grandma, but it’s true! The restaurant boasts a cozy yet sophisticated atmosphere that is perfect for families, complete with a changing table and a garbage bag dispenser in the restroom. The walls are adorned with old family photos, adding to the charm. Plus, it’s BYOB and there’s ample parking available. Give Urban Fire a try, and you might find yourself never wanting pizza from anywhere else!

Urban Fire is a fantastic little spot with wonderful flavors. The personal pizzas are fresh and delicious, and the Tortufo was my favorite! Anthony is a gem and couldn't have been more accommodating! The zeppoles drizzled in Nutella were a perfect way to wrap up the evening. Thank you for a wonderful dinner!

A wonderful experience. The staff is accommodating and owner treats you like family. Did I mention the pizza? As a pizza enthusiast, I will tell you that they do not jump to quality. They use the best ingredients and pizzas are cooked for perfection. Proud to be a recurring customer.

There are so many options! The ingredients are delicious, and each cake is made just for you, but it didn't last long before it was gone. I highly recommend Urban Fire for lunch or dinner. It's a significant upgrade from the usual dining experience.

Porchetta sandwich was delish. Margherita pie was light, airy, and packed with flavor. Added a bit of the hot honey and all of the flavors came together nicely. The owner is a great guy too. Straight out of Brooklyn.