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Contribuisci feedbackThe idea was over the Pacific Ocean in a “country from below”. In October 2001, Costa Anastasiadis opened the first crust in Sydney, Australia. There are tons of pizza places in most areas of the world from the great chain pizzerias to the “Mom and Pop” pizzerias. Costa found a way to mix the two together, but make pizza a gourmet product with fresh quality ingredients while still using proper pizzeria techniques. The concept spread like wildfire in Australia and opened over 100 branches in Australia in 7 years. In May 2012, Crust made his US debut in Studio City, CA under the direction of Master franchisee, John de Vries, who will lead the franchise growth in North America. The pizza manufacturers have all their different parts to play to work efficiently this well-oiled pizza bar machine. It's all open with nothing to hide. You can observe how to dress your pizza with artistic flair. The restaurant interior is funky and fun like studio city with contrast red, black and white. This was the perfect place to open the first US location.