Ruby Donut Shop - Ayer

We went here because we had seen it on a list of best donut shops in Massachusetts. You would never guess it from the exterior or location a nondescript little store front in an old strip mall, pretty much in the middle of nowhere. But let me tell you: go. It is worth the trip! Best donuts around, amazing texture and flavor and always made fresh. We'll definitely be back.

Things must have gone down since older reviews. I was very disappointed. At $2 per donut (I bought 4 different to taste), they were mostly air. The 'lemon ' had no donut lemon taste, but 3 lines of lemon sticky gel-like frosting. The maple had good taste. The cinnamon had a little cinnamon flavor. The coconut was also minimal in taste. All had absorbed too much oil, and the oil tasted a little old. The case was unlabeled. When I bought 4, they piled them on top of each other in a small brown bag. In less than 20 minutes to get home, the bag had soaked up oil. I so wanted to be excited about a local specialty donut shop. Very disappointing.

This’s a great donut place. Donuts here taste great and delicious. They don’t have all types available at all times so what’s available depends on when you go. Their service is ok and it depends on who is behind the counter. Don’t expect seating in the store. Their seating area too small and sometimes not available. Most customers take their donuts to go.

One of my favorite kinds of donut shops. Little hole in the wall that does the classics but puts their own twist on some items. The Bear Claws looked amazing but I went for the cinnamon crunch donut. It’s a must have. Iced coffee was above average with deep flavor. The honey twist was just okay, but I bet would go great dunked in hot coffee. Great value and friendly service.

These are the best donuts I’ve had in decades!! Everything I tried was outstanding. The apple fritter and plain glazed were ridiculously delicious. Ruby Donut is over an hour away from where I live, but I’d gladly make the trek to enjoy the best donuts around!! Incredibly nice staff too. Thank you Ruby Donuts!